Baahubali is a disaster!
It is evident by now that Baahubali is one of the most popular and highest grossing Indian movies so far. Even after a year of this magnum opus, audience are still amazed at its grandeur and scale. Baahubali was released in China on July 22nd, and was distributed by E Stars. Despite the huge promotion done for the Chinese market, Baahubali failed to impress the audience in China. This is reportedly the only country which attracted to a not so positive feedback and lack lustre openings. E Stars is the same company that released Aamir Khan’s PK back in 2015.
Baahubali garnered medium response and couldn’t withstand the competition from local films. The week also saw releases of Jackie Chan’s Skiptrace and Jet Li’s League of Gods. With such high ticket releases, Baahubali failed to attract audience attention. The film’s final copy has been trimmed down to 129 minutes to suit the international industry. But it is unexpected that Baahubali stood at 9th place in terms of box-office openings for that week. E Stars utilised every possible means to promote the movie in China, specifically to Beijing and Shanghai. Apparently, the film couldn’t even do better than what PK did last year. While analysts accredit the film’s failure in China due to possibility of delay in the release and also heavy competition from local films.
Also, July is a peak season for the local Chinese films and it is not unusual that a foreign film fails to make a lasting impact. It will be lost in the hullabaloo surrounding the local films. The first part’s meagre openings have almost closed doors to the expectations on releasing the second part in China.