All TV Channels are behind that film! Literally
The latest trend in the Film industry is evidently the pre business a film makes, which forms a major chunk of the revenue for the film. Films of leading heroes or directors depend a lot on the pre business done through selling the satellite rights of the film. Much before a film releases, the satellite rights would have been bought by either one of the leading entertainment channels in the TV industry. While this formula is applicable to only big ticket films, with a rather strong cast and crew, there is one film that broke the trend.
Pelli Choopulu is one of the most successful films in the recent times. Coming across as a surprise hit, the film received lot of appreciation from both industry giants and audience. There was a lot of hype that surrounded the film and everyone seems to be talking about it. Given the craze surrounding the film, there is no wonder why TV channels are behind the makers of the film to attain Satellite rights. Pelli Choopulu is declared a box office hit and is still going strong both in India and US market. Apparently the leading TV Channels have mage interesting offers to acquire the satellite rights for the film. But the makers have not yet finalised on the same. The movie was made with a budget of 2.5 crores on the whole. And the satellite rights seem alone seem to be fetching a higher price. If that happens, the movie would recover the entire cost by selling satellite rights alone!